Reach Polish Travelers with Wzdłuż Drogi
Do you run a small hotel, apartment, attraction or tourism business? We create travel content that helps Polish travelers discover places, experiences and businesses worth knowing about.
Who we are
Wzdłuż Drogi is an independent travel website run by Klaudia and Kamil. We create travel guides, destination articles and first-hand travel stories for Polish readers who are looking for ideas and practical information before planning their trips.
We are not a large influencer agency, and we do not believe that every collaboration needs to follow the same formula.
We are interested in collaborations that make sense for both sides.
Why work with us?
Travel content
Destination guides, first-hand stories and practical travel articles.
Google visibility
Content created to be useful to travelers actively planning their trips.
Social media
Additional exposure through our social channels.
Long-term value
Articles can continue attracting readers long after publication.
Wzdłuż Drogi is more than a social media profile.
Our content is designed to be useful to travelers who are actively researching their next trip. Our articles can continue bringing readers to a destination, hotel or travel experience long after they are published.
We combine:
- travel articles and destination guides,
- organic Google search traffic,
- social media content,
- Pinterest,
- YouTube,
- affiliate and travel-related content,
- and, most importantly, a personal and experience-based approach to travel.
We do not simply want to publish an advertisement about your business.
We want to show our readers why your place might be worth choosing.
What can we create together?
Travel articles
We can create an article featuring your accommodation, attraction or travel business as part of a wider destination story.
For example, this could be:
- a destination guide featuring your accommodation,
- a weekend or road-trip itinerary,
- an article about a particular region or town,
- a first-hand review of an experience,
- or a dedicated article about your property.
The format depends on the destination and on what would actually be useful to our readers.
We are particularly interested in collaborations where your business can naturally become part of a real travel experience rather than simply appearing in an advertising-style article.
Social media content
Depending on the collaboration, we can also share our experience through our social media channels.
The exact format is agreed individually. We do not believe in promising the same fixed package to every business, because a small guesthouse, a local attraction and a tourism brand may need completely different things.
Photo & video content
If you need fresh visual content for your own marketing channels, we can also discuss creating photographs or short video materials during our stay or visit.
This can be particularly useful for smaller businesses that need authentic travel content but do not want to organise a large-scale production.
We are not looking for "free stays"
This is important to us.
We do work with stays, experiences and other forms of collaboration, but we do not approach businesses simply asking for a free hotel night in exchange for „a post”.
A collaboration should be beneficial to both sides.
Depending on the project, a collaboration may involve accommodation or an experience, paid content, content creation, or a combination of these.
We also understand that a small family-run hotel does not have the same marketing budget as a large international brand.
That is why we prefer to discuss the possibilities rather than offer one rigid price list for everyone.
If you have a limited budget, you can still get in touch. Tell us what you offer, what you would like to achieve and what you can realistically invest in the collaboration.
We can then see whether there is a solution that works for both of us.
Who do we work with?
We work with
✓ Independent hotels & guesthouses
✓ Apartments & holiday rentals
✓ Local tourism businesses
✓ Attractions & experiences
✓ Tour & activity providers
✓ Car rental companies
✓ Local guides
✓ Restaurants connected with travel
✓ Tourism boards
✓ Destination organisations
✓ Travel-related brands
✓ Small independent businesses
We are particularly interested in destinations and businesses connected with the places we already cover on Wzdłuż Drogi, including Andalusia, Malta, Italy, Poland and Denmark.
Have an idea for a collaboration?
You don’t need to have a ready-made campaign idea.
Tell us what you do, who you would like to reach and what you would like to achieve. We can take it from there.
wzdluzdrogi@gmail.com